As Product Lead & Owner, I was responsible for building and leading a cross-functional team of 30+ members across UK, Germany, Spain and India to take this product from concept to reality.
What is Resident SuperApp?
It is a one-stop mobile app that provides various services to tenants (residents), including rent payments, maintenance requests, chat support, community engagement and more. The goal is to make the rental experience more convenient and efficient for tenants by streamlining multiple tasks into one app (SuperApp).

The app is available on both iOS and Android.
Target audience
Working professionals looking to rent a beautiful, modern and sustainable home which is affordable, digital-first, flexible and convenient in the European market.
Value Prop & Key Features
Experience modern, sustainable living with IMMO, your housing partner for life. The IMMO Homes App is your go-to for finding your dream home, managing your tenancy and keeping up with everything at your home.
You can:
Make rent payments
View your tenancy contract and all the amenities that come with it
Report maintenance issues and chat with your Resident Manager
Provide feedback to help improve your overall experience
All important information about the property at your fingertips
Stay informed about key dates and contact information for your move-in
Account balance, statements & payments
Team
DepartmentTeam membersProductProduct Lead (myself)Design (3)Senior UX designer, UI designer, Graphic animation designerEngineering (10)Engineering director, Senior software engineer (2), Software engineer (2), Software architect (1 shared), DevOps (2 shared), Data & CybersecurityBusiness (12)Business leads (3), Resident managers (3), Property managers (4), Finance & Accounting (2)Marketing (1)Service designer
I built out the team from scratch.
Technology stack
Open source technology - React Native, Node, GraphQL
Cloud-first, planet-scale architecture - 100% IaC using Amplify, 100% serverless
Fully-automated testing through Jest, Codeceptjs, Appium & Browserstack
Github Action, Fastlane
Revenue projection
Revenue from in-app rent payments: £18 million - avg. £1500 monthly rent from 1000+ tenants. Revenue from home services: £600k, assuming 50% tenants spend £100 per month on home services such as housekeeping, maintenance, furnishing, home decor etc.
Launch Metrics
How we prioritised - Kano model

Launch moment
