Developing Resident Super App
for Germany, Spain, UK

Developing Resident Super App
for Germany, Spain, UK

As Product Lead & Owner, I was responsible for building and leading a cross-functional team of 30+ members across UK, Germany, Spain and India to take this product from concept to reality.

What is Resident SuperApp?

It is a one-stop mobile app that provides various services to tenants (residents), including rent payments, maintenance requests, chat support, community engagement and more. The goal is to make the rental experience more convenient and efficient for tenants by streamlining multiple tasks into one app (SuperApp).

The app is available on both iOS and Android.

Target audience

Working professionals looking to rent a beautiful, modern and sustainable home which is affordable, digital-first, flexible and convenient in the European market.

Value Prop & Key Features

Experience modern, sustainable living with IMMO, your housing partner for life. The IMMO Homes App is your go-to for finding your dream home, managing your tenancy and keeping up with everything at your home.

You can:

  • Make rent payments

  • View your tenancy contract and all the amenities that come with it

  • Report maintenance issues and chat with your Resident Manager

  • Provide feedback to help improve your overall experience

  • All important information about the property at your fingertips

  • Stay informed about key dates and contact information for your move-in

  • Account balance, statements & payments

Team

DepartmentTeam membersProductProduct Lead (myself)Design (3)Senior UX designer, UI designer, Graphic animation designerEngineering (10)Engineering director, Senior software engineer (2), Software engineer (2), Software architect (1 shared), DevOps (2 shared), Data & CybersecurityBusiness (12)Business leads (3), Resident managers (3), Property managers (4), Finance & Accounting (2)Marketing (1)Service designer

I built out the team from scratch.

Technology stack

  • Open source technology - React Native, Node, GraphQL

  • Cloud-first, planet-scale architecture - 100% IaC using Amplify, 100% serverless

  • Fully-automated testing through Jest, Codeceptjs, Appium & Browserstack

  • Github Action, Fastlane

Revenue projection

Revenue from in-app rent payments: £18 million - avg. £1500 monthly rent from 1000+ tenants. Revenue from home services: £600k, assuming 50% tenants spend £100 per month on home services such as housekeeping, maintenance, furnishing, home decor etc.

Launch Metrics

Surge in user activity, with 1600 active users in the last 30 days
3800 new users in 3 months of launch

How we prioritised - Kano model

Launch moment


designed with ❤️ by myself

designed with ❤️ by myself